Virtual Sales Seminars


Register Today for the CTPCA Virtual Sales Seminars

December 13, 2022

WHAT: Offense, Defense and Special Teams – Taking care of sales fundamentals to accelerate the growth of your business

DATE: December 13, 2022

TIME: 10:00 AM EST

WHERE: Virtual

FEE: Members: FREE | Non-members: $50




About Steve Good

Steve Good is a strategic business development, operations, sales and marketing executive with a broad range of experience in strategic planning, operations and sales strategy, leadership, compensation and training, business development, brand stewardship and strategic alliances and partnerships.  Good has over 35+ years of C-Suite Level experience across several categories – B2C and B2B services, real estate development, retail and marketing/communications/advertising. 

Good most spent 20 years as an executive with Terminix International.  He served in several roles including Chief Marketing Officer, Senior Vice President of Business Development and Vice President of Sales. 

Since 2015, Good has been the president of Good Strategies LLC, a company that specializes in strategic, operations, sales, marketing and communications planning and commercializing novel and emerging technologies in the pest control, lawn care and home services industries.

Good is a cum laude graduate of The University of Memphis with a degree in economics.  He is a former board member of the National Pest Management Association and an Honoree of The Crown Leadership Award.  He is an Executive in Residence at the Fogelman College of Business and Economics at the University of Memphis.

Good lives in Memphis, Tennessee with his wife, Angela.


About Session One

Offense, Defense and Special Teams – Taking care of sales fundamentals to accelerate the growth of your business

Good will outline and highlight the good, the bad and the ugly of sales strategies, structures and teams he has built, seen, torn down and re-built during three decades in the category.


Upcoming Events


Virtual Sales Seminar with Steve Good
Tuesday, December 13
10:00 AM EST
Register Today


PWIPM Wine & Design 
Wednesday, December 21
5:30 PM - 8:00 PM
The VFW 218 Cheshire Road Prospect, CT 06712
Register: RSVP to


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